If you have built a website or registered a domain, you have probably got a lot of emails about Google and how the person or company can get you on page one. If your website is built in a way to to be found, eventually you will be indexed, included and thus be found for several keywords. Being found for the right keywords or specific keywords to your product or service may take some time. If you have good content and a website built with good website practices, you will be found in the search engines.
The first step is to make sure Google knows that you exist. True, Google will eventually find you, but there are steps to making it easier by using the tools that Google provides for free; Business Page Listings, Google Analytics and Webmaster Tools. If you are not using these tools, you are missing out on traffic and exposure that could be generating new business for you. Buying traffic, while effective if done the right way, can be very expensive. Getting free traffic from organic search results can be achieved.
Start with the Business Listing and/or Business Page on Google
If you have a local business with a physical address, you need to make sure you are taking advantage of the free business listing that Google provides. It may be a page or Google place, if you are there in the local listings, make sure you get access to that page, place or listing.
Here is an example of a Google Business Page that has been claimed by the owner.. ME
Webguy Marketing on Google
Tracking website traffic
If you have a website and want to get traffic from people searching the web.. you need to install Google Analytics. This service is FREE and gives you a lot of information about traffic patterns and trends. You can see how many visitors you are getting, where they are coming from and what pages they are looking at when they are on your website.
Google gives you insights on how search affects your site. By connecting your website with Google Webmaster Tools, you can see how you rank in the search results.. if you rank. Google will tell you what sites are linking to you and what pages are indexed in Google.
There are a lot of videos and resources available to you to get more business and leads from Google. If you would like to get help from me on these tools, please contact me today